In a Dolce and Gabbanna ad marketing there new line for 2014, it is full of pictures that show "average" scenarios in a hectic life of average people. In one picture particular, it shows a family in a bedroom. There is seven children playing around in the room happily with one being held by an overly cheerful grandfather, two either sitting or holding onto their father who is making an outragious face, and one sitting innocently on their mother. Though Dolce and Gabbanna are trying to appeal to the family man and women, many already know (who may possibly be in this situation of having so many kids) that they are unable to be close to afford Dolce and Gabbanna for themselved much less all seven of their kids, their partner, and their father. Besides this aspect, the mother portrayed in this picture doesn't look like she had seven kids. She looks like a model instead of a mother which so many kids. Her thin, curvy body is slimmed very more with the black dress she is wearing. This makes women feel that they must reach this figure after having kids though it is one of a model and not one of normalcy. This whole picture moves far away from the realities of real life that Dolce and Gabbanna is trying to sell. If they wanted to reach this state of a normal life, they would have made the room much more messier since all these children are playing in it. The mother and father wouldn't look as perfect as they do in this picture. The grandfather as well wouldn't look as kept together and happy as he does. Yet, this false reality is pushed into our minds to be reachable and we don't stop to notice that this is not what a "normal" life looks like.
No comments:
Post a Comment