Brand for the Wealthy? Or for My Family Too?

    Every family is different. Yet, with all families, nothing is perfect. There is always a problem or conflict that the family must solve. Knowing that families aren't perfect, Dolce and Gabbana tries to use that aspect to sell to middle class families. By having seven children playing around in what seems to be the parent's room, Dolce and Gabbana tries to show that they understand about families. But come on, what real family can afford Dolce and Gabbana? They would much rather focus on food and their house before buying this brand. It shows, even in this ad, that only families of wealth or can afford what Dolce and Gabbana is selling. 

     The heavenly colors of gold and beige shows off wealth and perfection. Nothing homely or bright is shown. Even the reds of the fruits and flowers aren't bright but dulled down. The colors worn by the children aren't bright either. Their clothes show no real differentiation  but instead causes them to be similar. In all this, it shows that Dolce and Gabbana only really reach out to families that aren't different in huge ways but instead are the same in their high wealthy statuses. 

     Looking at the mother, it is evident that their clothes only reach out to model like mothers. Her pearly white teeth, curvy body, and perfectly fixed hair isn't the first thing someone thinks of when thinking of a mother with seven children. Her black dress hugs onto her tightly and slims her down more than she already is. The position of her body is away from the playing children. This shows that she has no real concern for being with her children but instead looking beautiful. Even the child in her lap doesn't look to happy to be with her. This image of a mother is more of a wealthy mother than one of a moderate income. When thinking of wealthy mother, we usually think of mother who are thin, beautiful, and don't take too much time to think of their children. Dolce and Gabbana shows that type of mother her perfectly. 

     Even with all these aspects, there is the father. His face is scrunched up into a hilarious way and his outfit isn't really one thought to be worn by a wealthy man. Most of the children are crowded around him and he seems to be interacting with them in a childish fashion. His plain white shirt, black pants, and bare feet don't really shout out wealth but instead a hard working man. By Dolce and Gabbana putting in the father like this, it still in a way reaches out to the working families instead of the wealthy families that actually buy their products. 

     But still, everything else put in the ad doesn't agree with the families they are trying to reach out to. The spacious room, huge bed, and long brightly lit windows show off wealth more than a moderate family. Though they tried, it is evident that they didn't really succeed.